Job Title: Brand Mgr Uganda
JOB ID 23364
SPECIFIC LOCATION UG-KAMPALA OFFICE
DESCRIPTION & REQUIREMENTS:
The closing date is Friday, 29th June 2012
# Lead the development & execution of marketing strategies & plans for the
brand to maximise long-term volume & profit flow and increase the long-term
value of the brand.
# Responsible for Brand P&L, accountable for delivering UC,
GP, DME and Brand Contribution goals, managing the set up and day-to-day
execution of brand plans, recommending and implementing corrective/adjustment
actions up/downside to optimize effectiveness and ensure achievement of targets.
# Nurture an effective working relationship with Franchise/SBU supporting
service units and the Bottler(s) and lead proper field execution of marketing
# Lead, motivate and develop capabilities of the Brand Team (where
•Strategic Thinking/Planning (20%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the BU; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the BU; Align strategy (with all key stakeholders, including bottlers) across the BU to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
•Deliver results (45%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including BU and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across BU/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives.
•System Alignment (25%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b
•Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies; Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.
•Accountable for Brand P&L
•Brand totals for: Unit cases, Gross Profit, DME, Brand Contribution
•Brand health measures
•(BU) Brand Manager: Marketing Director , BU Strategic Marketing Manager, BU and SBU Specialist teams, Franchise Marketing teams (where applicable), Bottler senior managers, supplier/agency mgmt. & account management, Channel marketing
•Nature and Purpose of the Interaction: Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.
E.g. Responsible in the design of processes and activities, objective setting and follow up, performance evaluations, coaching & feedback, developmental plans, hiring, terminations.
Direct Reports ( Position Titles, not names): (Where applicable – e.g. Assistant Brand Mgrs & Brand/Marketing Assistants)
Supporting Service: Marketing Operations Teams
Related Job Requirements/Qualifications
•Develop Brand Plan
•Maintain Brand Essentials
•Develop and Implement Promotional Activities
•Activate Brand Mix
•Manage Brand Communication Strategy
•Secure Bottler Integration
•Manage Commercialisation Process
•Manage Research Process
•Fluent in English
Competencies (Leader of Self)
Drives Innovative Business Improvements
Balances Immediate and Long-Term Priorities
Imports and Exports Good Ideas
Develops and Inspires Others
Lives the Values
•6 years brand marketing experience in a FMCG environment.
•Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
•Business issues (full spectrum) – brand level across markets in geography
•People issues (full spectrum)
Judgement and Decision Making
•See key duties/responsibilities
•Significant travel may be required from time to time
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world
How to Apply;
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